AdExchanger’s Omni.Digital (www.omni.digital) conference is specifically designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Retailers, technologists, agencies, CPG, publishers will have their say about the "omni" future.
Complete agenda below:
** 8:00 am **
Registration
Presented by Brightroll
Please join us for coffee, juices and continental breakfast as you pick up your badge and prepare for the day’s events.
** 9:00 am **
We...
AdExchanger’s Omni.Digital (www.omni.digital) conference is specifically designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Retailers, technologists, agencies, CPG, publishers will have their say about the "omni" future.
Complete agenda below:
** 8:00 am **
Registration
Presented by Brightroll
Please join us for coffee, juices and continental breakfast as you pick up your badge and prepare for the day’s events.
** 9:00 am **
Welcome
John Ebbert, Executive Editor & CEO, AdExchanger
** 9:05 am **
From Omni-Channel to Omni-Digital
When we talk about “omni-channel” today we’re talking about how brands can create engagement across the many and varied digital media and devices their customers use. In the future, all experiences will be digitized– in whole or in part– making the concept of channels meaningless and forcing a true focus on serving the customer wherever and however they need you.
Melissa Parrish, Executive Director, AdExchanger Research
** 9:25 am **
Our Path to Holistic Customer Journey Management
The SVP of Marketing and eCommerce of Winston Brands will discuss designing and implementing a holistic customer journey management strategy that include multiple touchpoints and channels, including the web, mobile, social, and more.
Kim Hansen, SVP Marketing & eCommerce, Winston Brands
** 9:45 am **
Special Presentation by Integral Ad Science
** 10:05 am **
Advances and Controversies in Cross-Device Identification and Measurement
The key to cross-channel marketing is knowing who you’re engaging when. This panel will discuss and debate the latest advancements in cross-device identification technology and strategy.
Tim Jenkins, CEO, 4INFO
Kamakshi Sivaramakrishnan, Founder & CEO, Drawbridge
Are Traasdahl, CEO, TAPAD
Moderated by
Zach Rodgers, Managing Editor, AdExchanger
** 10:35 am **
Coffee Break and Networking
Presented by Rocketfuel
** 11:00 am **
Cross Channel Effects of Search Engine Advertising on Brick & Mortar Retail Sales
How can marketers better focus on quantifying the true cross-channel impact of search engine advertising? How do they vary by type of retailer? This presentation will explore those questions and discuss how marketers can carefully build their advertising strategy in order realize significant increases in sales.
Kirthi Kalyanam, Ph.D., J.C. Penney Research Professor, Leavey School of Business, Santa Clara University
** 11:25 am **
How Mobile Marketing Affects Customer Purchase Behavior
Mobile shopping (M-shopping) has become increasingly important in marketing and retailing, but how do we evaluate the changes in customers’ spending behavior upon adopting M-shopping? If brands see increases in certain types of M-shopping, does that mean that they should be using mobile to launch new products as well? The presentation will explore these questions and other timely topics and we discuss M-shopping today.
Edward C. Malthouse, Professor of Integrated Marketing Communications, Northwestern University
Rebecca Wang, Ph.D. Candidate, Kellogg School of Management & Researcher, Integrated Marketing Communications at Medill
** 11:45 am **
Special Presentation by ComScore
** 12:05 pm **
What Traditional Retailers Can Learn From Digital-First Companies
In this panel, digital-native retailers will discuss how they benefit from being unencumbered by legacy systems and processes, and how traditional retailers can incorporate some start-up energy in their culture.
Michelle Goldstein, Director of Marketing & Operations, Abe’s Market
Sarah Nelson, SVP Marketing, Restaurant.com
Tony Ralph, Director Ad Technology, Netflix
** 12:35 pm **
Lunch
Presented by DataXu
** 1:35 pm **
Emerging Organizational Models
This panel will explore how organizational models are evolving to avoid silos and tackle customer engagement across channels, screens and experiences.
Ryan Bonifacino, CMO & SVP Digital, Alex & Ani
Craig Dubitsky, Founder & CEO, Hello-Products
Diego Nunez, Sr. Director, Digital Marketing & eCommerce, SkullCandy Inc.
Richard Sobel, SVP, AOD Solutions, VivaKi
Moderated by
Ryan Joe, Senior Editor, AdExchanger
** 2:05 pm **
Marketing Mix Modeling in an Omni-Digital World
Case Study: A next-generation marketing mix vendor and one of their clients share how they’re using emerging measurement techniques to create a virtuous marketing mix optimization cycle.
Daniel Kehrer, VP Marketing for Marketshare
Mohan Namboodiri, VP Customer Analytics at Williams-Sonoma, Inc.
** 2:25 pm **
When Analytics Break Out of Marketing and Commerce
The VP Media & Integration with ConAgra Foods will discuss how the data he gets from cross-channel marketing and e-commerce impacts the wider organization in areas like research and development, product, design and customer service.
Fernando Arriola, VP Media & Integration with ConAgra Foods
** 2:45 pm **
A Closer Look at the New Wave of Attribution Vendors
Attribution is considered one the most important and most challenging parts of multi-channel marketing. As a result, there is a rise in new companies that are trying to improve how attribution works for marketers. This panel will focus on the up and comers in the world of attribution.
Steve Latham, CEO, Encore Media Metrics
Graham Ratcliffe, Co-Founder & VP of Product & Marketing, Abakus
Trevor Testwuide, CEO, Conversion Logic
Moderated by
Joanna O’Connell, Director of Research, AdExchanger Research
** 3:15 pm **
Coffee Break and Networking
Presented by Rocketfuel
** 3:35 pm **
Innovation Presentation by Quantcast
Seph Zdarko, Head of Attribution Initiatives and Partner Strategy, Quantcast
** 3:50 pm **
How the Internet of Things Will Usher in the Next Era of Omni Digital
The Internet of Things is making digital connectivity a part of our everyday experience. Marketers have new opportunities to reach their audiences during their everyday lives, which has new implications on everything from branding to e-commerce. This presentation will explore how the exploding Internet of things will change what it means to be omni-channel.
** 4:10 pm **
Data Science & the Cross-Channel Customer Journey
In this dual presentation, the CMO of Maurices and an executive from their Agency, will speak about how data science has helped them to better understand their customer’s journey.
Ali Wing, CMO & EVP, Digital Channels, maurices
** 4:40 pm **
Closing Keynote: Best Practices In Experimenting With Emerging Channels
This closing keynote will discuss how brands and retailers should begin to use new channels as they appear, and how and when to move beyond experimentation.
Charlene Li, Founder & CEO, Altimeter
** 5:00 pm **
Happy Hour
Presented by MediaMath
Registration: http://www.omni.digital